pre-loved
designer items

Our Amsterdam showroom, founded in 2011 by Heleen Hulsmann, offers curated pieces from recent high-end collections.

The Salon is more than just a store; it’s a destination where personal styling meets a deep appreciation for great fashion.

store

Our Amsterdam showroom offers curated pieces from recent high-end collections. The Salon is more than just a store; it’s a destination where personal styling meets a deep appreciation for great fashion.  

events

Each month, we organize unique experiences inspired by themes in fashion, interior design, art, beauty and more. Curated and made to measure.

dyo.

DYO is an Amsterdam-based brand offering high-quality women’s wear that complement a timeless wardrobe and offers seasonless styles. Founded by Heleen Hulsmann and Eva Lagos-Meritzos, the brand brings new clothes and is an extension of the Salon's collection of preloved fashion.

Heleen

Heleen Hulsmann, 61 years old.
Originally an agent for creatives, I sold the agency after fifteen years in advertising, to find out nobody could resell my wardrobe back then. Starting a private Salon to resell high-end designer labels was an obvious choice. With a deep love for fashion, art and design, I created a place to find a match between all these beautiful clothes out there and the perfect client. With Eva by my side for more than 10 years, we created our own label DYO to fill in the gap, as some styles are impossible to find preloved. 

eva

Eva Lagos-Meritzos, 29 years old.
Starting at Salon Heleen Hulsmann as an intern my interest in fashion was matched by Heleen's. Each day in the Salon is exciting as we never get tired of fashion and clothes. Starting DYO together means a full circle for me as it is so complimentary to what we do.
Embracing the one-in, one-out method myself my entire wardrobe is filled with carefully chosen items which I love. Best feeling is to find clothes that really 'work' for a client and find that uplift in style.
Showroom & Office:
Jacob Obrechtstaat 18h, 1071 KL Amsterdam

Open Thursday-Saturday 11-18 hrs
By appointment Monday-Wednesday

info@salonheleenhulsmann.nl
+31682798050 call or whatsapp us

Our Amsterdam showroom, founded in 2011 by Heleen Hulsmann, offers curated pieces from recent high-end collections. The Salon is more than just a store; it’s a destination where personal styling meets a deep appreciation for great fashion. Our mission is to offer you special items that you will not easily find elsewhere and to build a modern, conscious wardrobe.

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