Heleen Hulsmann, 61 years old.
Originally an agent for creatives, I sold the agency after fifteen years in advertising, to find out nobody could resell my wardrobe back then. Starting a private Salon to resell high-end designer labels was an obvious choice. With a deep love for fashion, art and design, I created a place to find a match between all these beautiful clothes out there and the perfect client. With Eva by my side for more than 10 years, we created our own label DYO to fill in the gap, as some styles are impossible to find preloved.